ABOUT

The creative brain behind the work

Hi, I’m Nicole! I’ve been designing things since the day my dad, a retired printer, brought home stacks of paper and gifted me Print Shop Deluxe. I’d spend hours making business cards, greeting cards, and logos, and somewhere in there, I never stopped. For me, creative work isn’t just a skill, it’s part of my wiring.

Today, I work with small businesses, women-led brands, and thoughtful clients who want design and marketing that makes sense: clean, clear, and grounded in strategy. I’ve spent over two decades wearing every hat in the creative world: art direction, brand strategy, design, copy editing, email automation, print production—you name it. And yes, I still geek out over fonts.

People often say they feel relieved after we start working together because I make the process feel like a squeeze of lime: bright, refreshing, and just what you didn’t know you needed. I move fast, hit deadlines, and help you clarify what matters so you’re not buried in options or jargon. My goal is to take the creative work off your plate and make it feel like an extension of your voice, not another chore on your to-do list.

When I’m not designing, you’ll probably find me on my patio with a cold beverage in hand, surrounded by tropical plants, friends, and my long-haired Chihuahua, Franklin, making sure he’s the center of attention.

I’m passionate, loyal, a little goofy, and endlessly curious.

These portraits of Franklin were captured by the wonderfully talented DogPhotog. Yes, I get pro photos of my dog. Wouldn’t you? Look at him.

MY FAVES

Franklin Danger
My long-haired Chihuahua, constant companion, and official mascot of good vibes. He wears bow ties, Hawaiian shirts, and has no shortage of opinions.

Beverages
I’m beverage-obsessed. Morning cold-press coffee, afternoon grapefruit bubble tea, evening French 75s… I am always sipping something fun.

Tropical Plants & Patio Living
My backyard is my sanctuary: fountains, palm trees, and sunshine. It’s been described as “spa-like.”

Trees
I’m mesmerized by the shapes, textures, and seasonal drama of trees. They’re perfect.

The North Shore
Lake Superior has my heart. Its waves calm my mind.