CONSULTING

Brand direction & campaign cohesion that clicks

Need your brand to finally feel unified? Let’s bring the pieces together.

At Nicole Boterman Creative, consulting means clarity, cohesion, and campaigns that actually make sense. I offer creative consulting across art direction, brand development, and marketing campaign support, partnering with small businesses and internal teams who need a hand to align the visuals with the vision.

I jump in where you need me: from day-one concepting to midstream course-correcting. My consulting style is collaborative and hands-on. I’m not just talking big-picture. I direct photoshoots, shape brand voices, create slide decks, and make sure the campaign carries through, from social to signage to that one oddly sized tradeshow banner.

I’ve led award-winning national campaigns, where I art directed every detail from hiring models to location scouting, shot lists, and final execution across digital, print, and video. What makes my work stand out? Cohesion. Everything feels like one strong campaign.

Sometimes that means reshaping unclear creative direction. Other times, it’s evolving brand standards by expanding logos, palettes, and templates to elevate a visual identity without starting from scratch. I make the process easy, collaborative, and (dare I say) fun.

Let’s build creative that clicks with your team, your brand, and your audience.

CREATIVE CONSULTING SERVICES

Art Direction
Guiding the creative vision across campaigns, brand assets, and content. Need someone to direct a shoot, build a vibe, or pull the look together? I’m in.

Brand Development
Building or evolving your brand’s visual identity from color palettes and logos to tone of voice and usage guidelines.

Campaign Cohesion
Bringing consistency to your full marketing campaign across print, digital, and experiential. Think: one campaign, many touchpoints, one unified feel.

Team Creative Support
Helping internal teams stay aligned and confident in the creative direction. Great for overwhelmed marketing departments and growing startups.

Client Presentations
Polishing pitches, decks, and project recaps so your ideas look as sharp as they sound.

Brand Standards & Templates
Creating guidelines and tools that keep your brand consistent: logo usage, fonts, colors, slide decks, email footers, and everything in between.