EXPERIENCE

Creative experience across design, marketing & more

With over 25 years in the creative industry, I bring a wide range of experience across design, marketing, and creative management. I've worked in-house, with agencies, and directly with clients, delivering everything from brand launches and email campaigns and automation to photo shoots, and websites.

My background includes work with healthcare, retail, hospitality, and e-commerce with a focus on thoughtful design, strategic execution, and meeting deadlines.

Experience highlights

  • Nicole Boterman Creative 2004-Present

    I partner with businesses to create strategic, design-forward solutions, everything from logos and websites to photography and marketing campaigns. My freelance practice blends deep creative skill with business-savvy collaboration.

  • SeaChange 2021–2025

    Led omnichannel campaigns, creative direction, and brand strategy across digital and print.

  • Bulk Reef Supply 2017–2020

    E-commerce strategy, UX design, digital campaigns, packaging.

  • AmericInn Hotels 2011–2017

    National campaigns, photo/video direction, award-winning design (HSMAI Gold & Silver).

  • Pave Tech 2006–2011

    Print and digital marketing, collateral design, product photography.

  • Bywords Printing 2005–2006

    Direct mail, brochure and book design, client quotes and production.

  • Minnesota Renaissance Festival 2002–2004

    Print design, web maintenance, full project and vendor management.

 

CLIENTS

  • Canine Candy

  • Heavy Rotation Brewing

  • SDDI Signs

  • Shrine Circus

  • PeopleWise Consulting

AWARDS
HSMAI Adrian Awards
Gold (2015) and Silver (2014) for national marketing campaigns with AmericInn Hotels

Explore my resume

Want to dig a little deeper? My resume gives you the full rundown of past roles, creative work, and marketing experience that got me here.