EXPERience

Experience that balances creativity, clarity, and follow‑through

With over 25 years in the creative industry, I bring a broad, hands‑on background across design, marketing, and creative management. I have worked in‑house, with agencies, and directly with clients, delivering everything from brand launches and email campaigns and automation to photo shoots and websites.

My experience spans healthcare, retail, hospitality, and e‑commerce, with a focus on thoughtful, on‑brand design, strategic execution, and meeting deadlines consistently. I care about the details, the bigger picture, and creating marketing that actually works.

Experience That Scales

Experience with national and global brands across healthcare, automotive, and entertainment.

Agency and in‑house experience for B2B and consumer brands of all sizes.

Consistent creative support for small businesses without the cost of a marketing department.

 

CLIENTS

  • PeopleWise Consulting

  • Lake2Sea

  • Canine Candy

  • Eversharp Knives

  • North Star Cannabis Consulting

  • NorthernFire Grilling & BBQ Supply

  • WaveForms Med Tech

  • Outfitter’s Edge

  • Heavy Rotation Brewing

  • SDDI Signs

AWARDS
HSMAI Adrian Awards
Gold (2015) and Silver (2014) for national marketing campaigns with AmericInn Hotels

Experience Highlights

  • Nicole Boterman Creative 2004-Present

    I partner with businesses to create strategic, design-forward solutions, everything from logos and websites to photography and marketing campaigns. My freelance practice blends deep creative skill with business-savvy collaboration.

  • SeaChange 2021–2025

    Led omnichannel campaigns, creative direction, and brand strategy across digital and print.

  • Bulk Reef Supply 2017–2020

    E-commerce strategy, UX design, digital campaigns, packaging.

  • AmericInn Hotels 2011–2017

    National campaigns, photo/video direction, award-winning design (HSMAI Gold & Silver).

  • Pave Tech 2006–2011

    Print and digital marketing, collateral design, product photography.

  • Bywords Printing 2005–2006

    Direct mail, brochure and book design, client quotes and production.

  • Minnesota Renaissance Festival 2002–2004

    Print design, web maintenance, full project and vendor management.