Omnichannel Marketing
These omnichannel marketing campaigns were built to connect across every touchpoint: print, email, web, and more. I partnered with marketing teams, developers, and leadership to bring clarity and cohesion to complex, data-driven campaigns. Designed with personalization in mind, each piece worked together to guide audiences through the full customer journey, spark engagement, and drive results.
Project: The Great AmericInn Adventure
The Great AmericInn Adventure was a fully integrated omnichannel campaign designed to inspire travel and brand engagement through a fun, interactive experience. I led the project from concept to execution, shaping every creative and logistical detail to bring the campaign to life across digital, print, and in-room hotel environments.
Omnichannel Components
Original campaign concept and creative direction
Location scouting, model hiring, and photo shoot coordination
Shot list development and on-site art direction
Email marketing series
Digital postcard
In-hotel collateral and signage
Website with interactive map design + dev collaboration
Print travel booklet
Digital banner ads
Project: Fill Inn to Win
Fill Inn to Win was a cross-channel campaign designed to drive awareness and participation through bold visuals, travel-themed storytelling, and a multi-platform presence. I led the creative direction and execution from start to finish, collaborating closely with vendors, developers, and internal teams to bring the experience to life.
Omnichannel Components
Original campaign concept and creative direction
Art direction for lifestyle photoshoot
Website design + dev collaboration
Email marketing series
Vendor coordination and design for billboards, bus wraps, gas pump toppers, and more
In-hotel materials and signage